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https://www.ylsseo.com/google-keywords-planner/
Updated 2026-05-30 03:00 HKT, compared with the previous snapshot from 2026-05-29 03:00 HKT.

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Page content was edited
Structured data changed
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Twitter card (twitter:creator) changed
@seoyls → @https://x.com/seoyls

Content edits

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在准备做 谷歌seo 和运行PPC广告时，收集和选择正确关键词至关重要。谷歌关键词规划师（Google Keyword Planner）作为Google Ads的一部分，不仅可以帮助你发现高质量的关键词，还能提供关键词的搜索量、竞争度和趋势分析。今天，我们将深入探讨如何使用这个强大的工具，玩转关键词优化。 创建谷歌广告账户 请看这篇文章：创建谷歌广告账户（google ads） 发现新关键词 关键字规划工具在左侧边栏的工具，规划下面。 进入之后有两个窗口，一个是发现新关键字，另一个则是获取搜索量和预测数据。 发现新关键字里面要注意的两个点： 一个是地理位置和语言，一定要改成投放地区相对应的地理位置及语言。 另外一个是可以输入优秀同行的域名来过滤不相关的关键词。 删除不需要的地理位置，增加相对应的市场。 获取搜索量和预测数据 下图是一个简单的例子。 注意：一定不要选择太过于宽泛的词。 也可以输入竞争对手的网址抓取他们的关键字。 一个是直接整个网站抓取。另外是具体页面抓取，会比较精准一些。 案例演示，整个网站的关键词数据。 具体页面的关键字数据。 谷歌关键字规划还提供了文档下载，下载之后进行本地筛选也是一个不错的选择。 如果你有搜集的关键词文档，可以直接上传获取关键字的具体数据。 这里提供另外一种批量获取的方法。批量获取关键字数据 筛选关键字的时候首选必须要先排除不相关的关键词。 覆盖完整相关的关键字。 降序升序处理。 关键词选择的三个关键点，高搜索量，低竞争难度，合适的页首出价区间。 三种匹配方式： 广泛匹配：适合niche小众一点的行业/产品。 词组匹配：大部分用的是这个，精准且覆盖足够多的长尾流量。 完全匹配：可以创建AB测试，相当准确又有转化，效果好的词组可以单独建一个完全匹配的广告组。（建议后期使用） 否定字用来排除不相关的词组，节省预算。 在合适的关键字前面打勾，添加，即可创建广告组。 对方案的移除和复制，提高效率。 独立Google SEO专家，ylsseo.com创始人，基于Google专利、IR与API Leak解读排名机制，中文SEO启蒙第一人。曾服务wps.com
Technical details — raw field changes
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