What changed
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Page content was edited
Structured data changed
{'@context': 'https://schema.org', '@graph': [{'@type': 'Organization', '@id': …
→
{'@context': 'https://schema.org', '@graph': [{'@type': 'Organization', '@id': …
Twitter card (twitter:creator) changed
@seoyls
→
@https://x.com/seoyls
Content edits
addedremoved
为什么要创建谷歌广告账户
对于做外贸的朋友来说,Google Ads 是获取询盘与订单的重要流量入口。尤其在冷启动阶段,广告能快速验证市场、收集转化数据、积累关键词数据,为后续 SEO与重定向广告打下基础。
前置条件:Gmail、信用卡、公司资料
正式开户前,请准备以下资料:
- 一个 Google 账号(Gmail)
- 一张可用于国际支付的信用卡(或 PayPal)
- 公司基本信息(用于填写开户资料)
- 网站主页或产品落地页链接
谷歌广告账户创建流程
1.打开谷歌浏览器(chrome),点击添加新个人资料,登录你的谷歌邮箱。
2.登录Google ad。可以选择优惠套餐,也可以直接右上角立即开始。
3.输入商家名称,例如公司名,个体户或者网站主要产品名称等。
4.输入主页网址或者落地页url。
5.谷歌会自动检测网站主要内容,产品
6.检测完成,有预览着陆页的页面。
7.设置投放谷歌广告的目标。
8.谷歌跟踪代码可以跳过,如果不知道如何安装,查看这篇文章:如何安装GA4跟踪代码
9.关键字主题主要是产品或者网站内容的关键词,广告语言选择投放地区的语言。
10.填写广告文案,标题,最好全部写满,采用不同的关键词。
11.设置投放地区,也可以是具体的区域地址。
12.预算看公司或者个人,预算充足选择竞争对手通常采用的先测试个一周根据数据再更改。
13.最后检查一下各项信息,确认没有错误的字眼或者设置。
14.谷歌广告账户创建完成。
15.代理的话填代理,不过不建议找代理,自己就可以充值,开户。
16.付款信息,需要开票的话注意填写公司信息。
付款方式对比:
信用卡 / 电汇 / PayPal /支付宝
17.最后就可以开始添加关键字,查找关键字,数据,添加否定词,开启广告计划等等。
常见开户风控 & 解决方案
信用卡验证失败
- 检查是否启用了境外支付
- 可更换卡或切换 PayPal
地址不匹配或 IP 异常
- 使用真实地址(如注册公司地址)
- 建议使用谷歌浏览器 + 稳定网络登录
账户被暂停(绕过审核)
- 尽量使用真实信息创建账户
- 避免同设备登录多个未成功的账户
- 可考虑重新更换设备、网络、Gmail
开户常见问题:
是否需要公司营业执照?
不强制,有正规邮箱和付款方式即可
个人可以开户吗?
可以
不绑定卡能否注册?
必须绑定任何一种付款方式。
支持人民币充值吗?
支持,支付宝支付。
新账户如何防风控?
第一次投放建议预算低、关键词精准、广告素材真实,检测网站是否有盗版主题,插件,恶意代码,也可以导致账户被封。
可以同时注册多个账号吗?
同一设备、IP 请勿频繁注册,容易被封账户
开户需要找代理吗?
不需要,自己开就行了。
独立Google SEO专家,ylsseo.com创始人,基于Google专利、IR与API Leak解读排名机制,中文SEO启蒙第一人。曾服务wps.com
Technical details — raw field changes
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