ylsseo monitor https://www.ylsseo.com/dofollow-vs-nofollow/

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https://www.ylsseo.com/dofollow-vs-nofollow/
Updated 2026-05-30 03:00 HKT, compared with the previous snapshot from 2026-05-29 03:00 HKT.

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Twitter card (twitter:creator) changed
@seoyls → @https://x.com/seoyls

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在谷歌seo优化当中，链接是决定网站权重分配和排名的重要因素。而权重对于一个网站来说是非常重要的，尤其是权重极其有限的新网站，所以我们需要尽可能的利用dofollow，nofollow属性集中权重到主要的页面，减少抓取预算的浪费，才能让我们的网站良性循环，SEO效果越来越好。 什么是Dofollow和Nofollow Dofollow链接：dofollow是HTML的一个属性，默认情况下HTML中的链接都是dofollow，这类链接会将SEO权重传递给目标页面，有助于提高目标页面的搜索排名和网站权重。 Nofollow链接：通常表示有“rel=”nofollow”属性标记的链接，不能传递权重，但仍然可以给目标页面带来流量或品牌曝光。 Dofollow和Nofollow的作用 Dofollow： 1.传递SEO权重，让搜索引擎将链接的权威性和信任度传递给目标页面，有助于提升目标页面的排名，加快收录速度。 2.建立链接关系：使目标页面与内部或者外部链接建立联系，与外部链接建立关系相当于有“人”背书，从而增加搜索引擎对目标页面的信任度，提升权威性。 Nofollow： 1.防止垃圾链接：防止权重传递给低质量或者不想管的页面，从而保护网站的seo健康。 2.合规的使用广告链接：符合谷歌政策，为付费链接，广告链接添加nofollow，避免网站被惩罚。 3.引流作用：虽然nofollow不能传递seo权重，但还是可以给目标页面带来流量，转化。 随着谷歌算法的更新，nofollow属性也不是代表完全拒绝，而是一种建议的链接信号，这也是链接多样性的选择。 什么时候使用Dofollow或Nofollow 通常内链（内部链接）都应该是dofollow属性，让页面之间的权重流动，或者聚集在某一个重要的页面上，聚集权重的页面通常具有比一般页面更强的排名竞争力，出词效率，从而提高SEO优化效果。而Nofollow偶尔也会应用在内链中，比如对于低质量的薄页面，cart，my account等等页面使用nofollow，避免过于分散权重和浪费抓取预算。 外部链接也是一样，如果高质量外链和目标页面建立链接关系并使用dofollow，会将权重传递给目标页面，使目标网站排名快速提升，也更具有权威性。而nofollow虽然不传递SEO权重，但还是可以给目标页面带来流量，使外链布局更加自然，多样性，二是防止低质量或者spam score太高的外链给网站带来不利的影响。 如何判断一条链接是Dofollow还是Nofollow 右键点击目标链接，点击检查。 在href后面没看到nofollow就是默认dofollow属性。 带有nofollow属性的链接显示。 使用semrush或ahrefs等seo分析工具也能明显看出dofollow或者nofollow。 常见问题： Q1：如何将设置链接为dofollow或者nofollow？ A1：利用SEO插件设置，rank math seo使用教程，或者直接编辑链接设置。 页面编辑链接也可以设置属性。 Q2：Nofollow是否完全没作用？ A2：nofollow也是有作用的，比如丰富链接多样性，带来流量。 Q3：外链是选择dofollow还是nofollow？ A3：建议80% dofollow，20% nofollow。 独立Google SEO专家，ylsseo.com创始人，基于Google专利、IR与API Leak解读排名机制，中文SEO启蒙第一人。曾服务wps.com
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