ylsseo monitor https://www.ylsseo.com/seo-competitor-analysis/

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https://www.ylsseo.com/seo-competitor-analysis/
Updated 2026-05-30 03:00 HKT, compared with the previous snapshot from 2026-05-29 03:00 HKT.

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Page content was edited
Structured data changed
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Twitter card (twitter:creator) changed
@seoyls → @https://x.com/seoyls

Content edits

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做搜索引擎优化，最关键的是要避免闭门造车。通过持续跟踪和研究竞争对手，可以明确自己的内容强度、方向选择和外链效果。真正高阶的SEO流程是“抄作业”并最终“反超对手”。 为什么要分析竞争对手？ 这里的竞争对手必须是优秀的而且主要流量来自于SEO，这样我们才有对比、学习的机会。 1.发现关键词机会，有些关键词价值很高，我们可能没注意到。 2.内容差距，通过内容对比会发现没有覆盖到的用户需求或者内容形式。 3.通过seo优化工具查看对手高流量的页面能给我们指导方向。 4.外链，通过导出竞对外链并进行分析，能加快我们的外链建设，提高自身的流量、权重、谷歌的信任度。 5.UI和UX学习，页面的布局、功能也是搜索引擎和用户特别注意的点，了解如何延长用户停留时间，并促使last click发生在自身的网站上。 如何找到优秀的竞争对手？ 1.用关键词去搜，serp搜索结果前十名的都是做的不错的同行，当然关键词要筛选一下，避免找到的网站不能对标。 2.通过seo优化工具如ahrefs或者semrush，输入你的域名，底部有主要的自然竞争对手展示。 3.记录关键词下的前10同行，在接下来的一段时间反复观察，比如3-6个月，谁一直在，谁就做的更好。 4.看AI overview，看PAA。 5.利用谷歌站长工具，看排名还不错的关键词，比如第一页、第二页、第三页，去搜，谁在你上面。或者曝光高但点击低的关键词，又或者排名没你高但被ai引用的关键词下面的网站，看看是谁吃掉你的流量。 竞争对手分析工具 Ahrefs、GSC、Similarweb、Semrush等 开始分析竞争对手 1.先看整个网站的周期 2.看推荐域名的多少。 3.观察自然搜索关键词 关键主题 以及关键词覆盖的搜索意图比例。 关键词排名、排名变化、新产出的关键词、最佳机会（比较有机会做上去的词）、缺失、竞争较弱的词，这些都要做好记录和筛选，在研究完之后慢慢补充进去。 4.查看对手覆盖的主题，这边是基于出词的属性意图归纳的。 最好是深入对手网站去研究分类目录和导航菜单。但是也可以作为我们需要主打哪些主题的参考。 5.外链差异。 筛选掉垃圾外链，也就是无关的、有风险、敏感的外链，甚至时间短的也都要排除掉。 剩下的我们就可以直接参照的去做。 6.内容风向标，找到流量来源的页面，按照内容类型、形式、角度去做的更好。 7.如果你还有ahrefs，我建议起码选两种工具对照参考。 查看流量增长和引荐域名增长趋势，一般是成正比。 8.查看网站修改的内容，修改前是什么样，怎么修改的，或者新增什么内容，这些都是可以模仿的。（注意一定是有好效果的才去模仿） 9.内容差距 什么样的内容对手写了，你没写或者不止文章，其他页面也可以。 10.外链差距 没有的筛选完都要去做。 11.机会 低垂的果实：形容竞争不激烈，较容易上排名的关键词 潜在的蚕食，关键词蚕食或者页面蚕食都要注意。 12.外链域名的研究 最佳链接、锚文本、目标URL、外链源头页面和文章，这些都非常有借鉴意义。 13.导出链接、其实也叫出站链接 也是要注意用的什么锚文本，链接到哪里。 14.aitdk查看站内优化的情况以及H标签 15.通过example.com/sitemap_index.xml可以查看到对手的站点地图，并查看到何时更新，去找对手的seo策略。 深入同行网站做更细节的分析是更好的方式，工具给的信息一般作为参考或者SEO策略的方向即可。 独立Google SEO专家，ylsseo.com创始人，基于Google专利、IR与API Leak解读排名机制，中文SEO启蒙第一人。曾服务wps.com
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