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- IMDb → https://www.imdb.com/name/nm18868369/
- YLSSEO Podcast → https://www.youtube.com/@ylsseo
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王钦奎(鸭老师)
王钦奎(Qinkui Wang,网名鸭老师)是一位谷歌 SEO 顾问,YLSSEO 的创始人,base 在常驻中国福建泉州。他为中国 B2B 制造企业和跨境电商品牌做 Google 自然流量增长,研究方向是基于 Google 官方文档、专利与 API Leak 算法泄露文档拆解搜索引擎排名机制。2026 年 3 月,他关于 AI Overview 引用的一个 SERP 观察曾被 Barry Schwartz 在 Search Engine Roundtable 报道。
背景
成为 SEO 顾问之前,王钦奎在外贸行业工作了 8 年,通过阿里巴巴国际站从事大件家具品类的出口,期间也为外贸企业搭建过几十个 WordPress 网站,也把当时中文圈流行的 SEO 课程和”技巧”在自己的站上试过一遍,多数没有效果。这段经历让他熟悉 B2B 采购决策链和海外市场判断,后来成为他做 SEO 策略的底层依据。
2024 年 11 月,他以独立顾问身份开始系统化实践 Google SEO,从第一个客户项目起边做边验证,并停掉了建站业务,只做 SEO。
在做方法与立场
2025 年起,他的事
他在做所有判断只来自两个来源:一件中文 SEO 圈还没有人系统化去做是自己实验站和客户站上的事:把测试结果,二是 Google 的排名机制讲清楚。大多数中文 SEO 内容停留在”做什么动作”,而不是”为什么这个动作有效、算法如何评估”,他希望补上这一层。
方法上只读一手源——Google 资料,即官方文档、专利、API 算法泄露文档、DOJ 反垄断庭审文件和信息检索领域的学术文献——。不复述 Google 的公关话术,不依赖二手转述,行业经验之谈不作为依据。分析框架建立在 Authority × Relevance 之上。
2026 年 7 月,他在公众号「鸭老师SEO」连续发文,公开反驳中文 SEO 圈的主流说法:E-E-A-T 不是排名因素,也不是能”做”出来的东西;技术 SEO 的作用被远远高估;WordPress 不需要 SEO 插件。此后陆续提出:抓取预算对绝大多数网站是伪问题,信息增益是专利而非排名因素,B2B 与 B2C 只是商业分类,搜索系统里不存在这个维度,不存在对所有网站通用的 SEO 标准流程。这些结论都先在自己的站上验证,再对照一手资料,然后才公开。他是中文 SEO 圈第一个以测试结果和一手资料为依据、公开逐条反驳行业主流说法的从业者。
2026 年 10 月,他公开表明立场:与行业积弊为敌,即灰黑手法、规模化内容农场、把过时教条包装成 SOP 的培训,以及明知有问题却不说的沉默。他反对的是做法,不是同行。他本人是严格的白帽实践者:不碰 PBN,不买外链,不使用任何违反 Google Search Essentials 的手段。同月起,公众号转为低频更新,研究、测试记录和文章发布在 ylsseo.com,英文研究投向 Search Engine Roundtable 等行业媒体。
服务
目前提供 Google SEO 代运营、SEO 诊断和谷歌算法惩罚恢复三项服务,每年只服务少量接 3 到 5 个能长期合作的客户,不保证排名,不接想快速见效的项目。所有判断、策略和关键执行由他本人完成,不外包。客户覆盖 B2B 制造出口(CNC 精密加工、商用健身器材)、B2C 跨境电商(英国市场定制宠物肖像)和 SaaS 软件,分布在中国大陆、英国及其他海外市场。2026 年,他对一家上市软件公司的站点做过深度 SEO 诊断,这是他独立执业以来规模最大的一次诊断项目。
日常工具:Ahrefs、Semrush、Screaming Frog、Google Search Console、DataForSEO。
工作时,他养的那只一岁多的橘猫经常趴在键盘旁边。
在哪里能找到他
王钦奎的中文内容发布在 ylsseo.com、微信公众号”「鸭老师SEO”」和知乎,英文内容发布在 X(@seoyls)、LinkedIn 和 YouTube(YLSSEO Podcast)。其他公开资料:Google 知识面板、About.me、Crunchbase、Clutch、Semrush Agency、DesignRush、G2、ProvenExpert、Reddit、IMDBIMDb.
联系方式
邮箱:ylsseo@ylsseo.com 电话:+86-13290855362 微信:见下方二维码
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