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https://www.ylsseo.com/google-shopping-ads/
Updated 2026-05-30 03:00 HKT, compared with the previous snapshot from 2026-05-29 03:00 HKT.

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Page content was edited
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Content edits

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Google Merchant Free Listing 是一种免费的产品展示方式，允许你的产品通过 Google Shopping、搜索结果和其他 Google 服务免费曝光。非常适合做C端平台的同学。 那它有什么标志或者我们怎么区分呢？购物频道除了最上面的sponsor下面基本都是free listing，谷歌图片搜索有下面gmc标志的，点开如果没有显示广告或者sponsor的。 使用谷歌购物广告free listing有什么好处？ 免费获取流量：不需要付费就可以在google上展示产品。 多渠道曝光：谷歌购物广告，图片搜索，Google lens，前两个垂直搜索，google shopping+图片搜索流量最高，可以占到95%以上。 提高转化：C端注重的就是订单转化率，使用free listing可以展示更多的产品信息，甚至是有了谷歌背书。 google垂直搜索之图片搜索 谷歌购物-除了上头的赞助商广告下面都是。 如何设置Google Merchat Center Free Listing? 最好先关联Google广告账户和GA4，方便后期优化产品，优化数据，不懂如何关联的同学可以回看一下这篇教程。 谷歌搜索Google Merchant Center。点击Start Now，登录谷歌账户，如果你已经在浏览器登录了谷歌账户，会直接跳转入GMC主界面。 每个选项的解释，尽量填满，填准确。 商品（查看具体信息） 批准或者审核中，未获批准点击维护批准-修正，就能看到具体原因。 或者看这个注意事项，都会清除列出来，一个个解决即可。 送货和退货 点击添加，创建一个新的政策，第一项国家按自己产品的来。 商品选择所有或者自定义都可以。送货时长要注意，订单处理一般最长3天，总送货时长20工作日内。 重量运费，看产品设置，尽量高一点避免亏损。 商家信息 这边信息尽量填完整一点，用户浏览比较有信任感。 发货地，目标市场，销售税可选自动。 商店质量 跟国内的电商平台店铺打分一个意思，所以用户体验要做好。有数据了才能有质量分，一开始是没有的。 非付费商品详情（Free Listing） 这个就是免费流量区，基本做好上面的几项都能批准。 下面的都是付费区域了，如果你有广告预算需要在购物 图片等谷歌联盟除了搜索关键词外投放，在谷歌广告账户下设置一下Performance max广告系列就可以了。 具体的设置和广告优化我们后面新文章再讲。 Google Merchant Free Listing 是一种高效的流量获取方式，适合没有广告预算的同学。按上述详细完成产品设置，并通过优化提升产品信息的质量，是很有机会在 Google 上获得大量流量的。 注意产品标题要含关键词，简短，吸引人。 丰富产品信息，各项参数。 定期更新数据，及评分，评价方面的操作。 独立Google SEO专家，ylsseo.com创始人，基于Google专利、IR与API Leak解读排名机制，中文SEO启蒙第一人。曾服务wps.com
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