What changed
Summary
Page content was edited
Structured data changed
{'@context': 'https://schema.org', '@graph': [{'@type': 'Organization', '@id': …
→
{'@context': 'https://schema.org', '@graph': [{'@type': 'Organization', '@id': …
Twitter card (twitter:creator) changed
@seoyls
→
@https://x.com/seoyls
Content edits
addedremoved
想要掌握google ads的创建技巧?谷歌广告教程系列详细讲解从广告目标设置到内容撰写和精准投放的每一步,让你快速上手,轻松实现广告效果最大化。不管你是初学者还是小企业主,这篇文章都会帮助你优化广告策略,提高点击率和转化率,适合任何广告投放需求。
Google Ads 的基础设置步骤
登录谷歌账户,如果没有就注册一个gmail来关联。没有账户谷歌的所有产品都用不了,最好还是要有一个稳定的。
搜索栏搜索google ads登入,就直接来到创建广告的界面,点击开始。
选择业务目标,根据需求来选。
设置转化目标。
提供商家信息,网站链接填你想要推广的落地页。
广告目标市场的地理位置,兴趣人群,语言,设置,需要排除的填在下面的排除框里面。
下一步,填写广告信息,最好15个标题都填满。
广告站内链接,把比较想推的或者热门的产品链接添加到这里,这样能让用户看更多的产品,了解更多产品信息,加长dwell time,跳出率大大减少。
谷歌广告显示在前端的自定义链接,随便填,直接填产品名也行,简短一点。
广告效果跟踪模板:{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}
谷歌广告出价策略,一开始选择转化次数即可,每天预算最少10美金(这个是最低最低的预算)。每次转化费用30%-50%。
预算基于广告的目标,或者公司的实力,前期建议投入多一次,尽快跑出广告效果,然后开始AB测试。
广告付款信息填好,等待审核即可。
鸭老师SEO
独立Google SEO专家,ylsseo.com创始人,基于Google专利、IR与API Leak解读排名机制,中文SEO启蒙第一人。曾服务wps.com
Technical details — raw field changes
| Field | Kind | Before | After |
|---|---|---|---|
| twitter.twitter:creator | scalar | "@seoyls" |
"@https://x.com/seoyls" |
| jsonld | scalar | [
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.ylsseo.com/#organization",
"@type": "Organization",
"logo": {
"@id": "https://www.ylsseo.com/#logo",
"@type": "ImageObject",
"caption": "YLSSEO",
"contentUrl": "https://www.ylsseo.com/wp-content/uploads/cropped-ylsseo-logo.png",
"height": "512",
"inLanguage": "zh-Hans",
"url": "https://www.ylsseo.com/wp-content/uploads/cropped-ylsseo-logo.png",
"width": "512"
},
"name": "YLSSEO",
"sameAs": [
"https://twitter.com/https://x.com/seoyls"
]
},
{
"@id": "https://www.ylsseo.com/#website",
"@type": "WebSite",
"alternateName": "鸭老师SEO",
"inLanguage": "zh-Hans",
"name": "YLSSEO",
"publisher": {
"@id": "https://www.ylsseo.com/#organization"
},
"url": "https://www.ylsseo.com"
},
{
"@id": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg",
"@type": "ImageObject",
"caption": "谷歌广告教程",
"height": "600",
"inLanguage": "zh-Hans",
"url": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg",
"width": "1200"
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.ylsseo.com",
"name": "首页"
},
"position": "1"
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.ylsseo.com/google-ads/",
"name": "谷歌ADS教程"
},
"position": "2"
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.ylsseo.com/google-adwords-guide/",
"name": "谷歌广告教程:广告类型与投放全流程"
},
"position": "3"
}
]
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#webpage",
"@type": "WebPage",
"breadcrumb": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#breadcrumb"
},
"dateModified": "2026-04-14T11:04:51+08:00",
"datePublished": "2024-11-18T16:37:25+08:00",
"inLanguage": "zh-Hans",
"isPartOf": {
"@id": "https://www.ylsseo.com/#website"
},
"name": "谷歌广告教程:广告类型与投放全流程 \u0026ndash; 鸭老师SEO",
"primaryImageOfPage": {
"@id": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg"
},
"url": "https://www.ylsseo.com/google-adwords-guide/"
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#author",
"@type": "Person",
"image": {
"@id": "https://secure.gravatar.com/avatar/aac399a511737325d8e5ee2505c471c7448f8bed5c760f77bc966e37a76223e3?s=96\u0026amp;d=blank\u0026amp;r=g",
"@type": "ImageObject",
"caption": "鸭老师SEO",
"inLanguage": "zh-Hans",
"url": "https://secure.gravatar.com/avatar/aac399a511737325d8e5ee2505c471c7448f8bed5c760f77bc966e37a76223e3?s=96\u0026amp;d=blank\u0026amp;r=g"
},
"name": "鸭老师SEO",
"sameAs": [
"https://twitter.com/seoyls",
"https://www.youtube.com/@ylsseo",
"https://www.linkedin.com/in/ylsseo/",
"https://www.zhihu.com/people/ylsseo",
"https://www.reddit.com/user/duckseo"
],
"worksFor": {
"@id": "https://www.ylsseo.com/#organization"
}
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#richSnippet",
"@type": "BlogPosting",
"articleSection": "谷歌ADS教程",
"author": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#author",
"name": "鸭老师SEO"
},
"dateModified": "2026-04-14T11:04:51+08:00",
"datePublished": "2024-11-18T16:37:25+08:00",
"description": "想要掌握google ads的创建技巧?谷歌广告教程系列详细讲解从广告目标设置到内容撰写和精准投放的每一步,让你快速上手,轻松实现广告效果最大化。不管你是初学者还是小企业主,这篇文章都会帮助你优化广告策略,提高点击率和转化率,适合任何广告投放需求。",
"headline": "谷歌广告教程:广告类型与投放全流程 \u0026ndash; 鸭老师SEO",
"image": {
"@id": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg"
},
"inLanguage": "zh-Hans",
"isPartOf": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#webpage"
},
"mainEntityOfPage": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#webpage"
},
"name": "谷歌广告教程:广告类型与投放全流程 \u0026ndash; 鸭老师SEO",
"publisher": {
"@id": "https://www.ylsseo.com/#organization"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "CreativeWorkSeries",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"ratingCount": "1",
"ratingValue": "5"
},
"name": "谷歌广告教程:广告类型与投放全流程"
}
] |
[
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://www.ylsseo.com/#organization",
"@type": "Organization",
"logo": {
"@id": "https://www.ylsseo.com/#logo",
"@type": "ImageObject",
"caption": "YLSSEO",
"contentUrl": "https://www.ylsseo.com/wp-content/uploads/cropped-ylsseo-logo.png",
"height": "512",
"inLanguage": "zh-Hans",
"url": "https://www.ylsseo.com/wp-content/uploads/cropped-ylsseo-logo.png",
"width": "512"
},
"name": "YLSSEO",
"sameAs": [
"https://twitter.com/https://x.com/seoyls"
]
},
{
"@id": "https://www.ylsseo.com/#website",
"@type": "WebSite",
"alternateName": "鸭老师SEO",
"inLanguage": "zh-Hans",
"name": "YLSSEO",
"publisher": {
"@id": "https://www.ylsseo.com/#organization"
},
"url": "https://www.ylsseo.com"
},
{
"@id": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg",
"@type": "ImageObject",
"caption": "谷歌广告教程",
"height": "600",
"inLanguage": "zh-Hans",
"url": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg",
"width": "1200"
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.ylsseo.com",
"name": "首页"
},
"position": "1"
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.ylsseo.com/google-ads/",
"name": "谷歌ADS教程"
},
"position": "2"
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.ylsseo.com/google-adwords-guide/",
"name": "谷歌广告教程:广告类型与投放全流程"
},
"position": "3"
}
]
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#webpage",
"@type": "WebPage",
"breadcrumb": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#breadcrumb"
},
"dateModified": "2026-04-14T11:04:51+08:00",
"datePublished": "2024-11-18T16:37:25+08:00",
"inLanguage": "zh-Hans",
"isPartOf": {
"@id": "https://www.ylsseo.com/#website"
},
"name": "谷歌广告教程:广告类型与投放全流程 \u0026ndash; 鸭老师SEO",
"primaryImageOfPage": {
"@id": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg"
},
"url": "https://www.ylsseo.com/google-adwords-guide/"
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#author",
"@type": "Person",
"image": {
"@id": "https://secure.gravatar.com/avatar/aac399a511737325d8e5ee2505c471c7448f8bed5c760f77bc966e37a76223e3?s=96\u0026amp;d=blank\u0026amp;r=g",
"@type": "ImageObject",
"caption": "鸭老师SEO",
"inLanguage": "zh-Hans",
"url": "https://secure.gravatar.com/avatar/aac399a511737325d8e5ee2505c471c7448f8bed5c760f77bc966e37a76223e3?s=96\u0026amp;d=blank\u0026amp;r=g"
},
"name": "鸭老师SEO",
"worksFor": {
"@id": "https://www.ylsseo.com/#organization"
}
},
{
"@id": "https://www.ylsseo.com/google-adwords-guide/#richSnippet",
"@type": "BlogPosting",
"articleSection": "谷歌ADS教程",
"author": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#author",
"name": "鸭老师SEO"
},
"dateModified": "2026-04-14T11:04:51+08:00",
"datePublished": "2024-11-18T16:37:25+08:00",
"description": "想要掌握google ads的创建技巧?谷歌广告教程系列详细讲解从广告目标设置到内容撰写和精准投放的每一步,让你快速上手,轻松实现广告效果最大化。不管你是初学者还是小企业主,这篇文章都会帮助你优化广告策略,提高点击率和转化率,适合任何广告投放需求。",
"headline": "谷歌广告教程:广告类型与投放全流程 \u0026ndash; 鸭老师SEO",
"image": {
"@id": "https://www.ylsseo.com/wp-content/uploads/2024/11/google-ads-tutorials.jpg"
},
"inLanguage": "zh-Hans",
"isPartOf": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#webpage"
},
"mainEntityOfPage": {
"@id": "https://www.ylsseo.com/google-adwords-guide/#webpage"
},
"name": "谷歌广告教程:广告类型与投放全流程 \u0026ndash; 鸭老师SEO",
"publisher": {
"@id": "https://www.ylsseo.com/#organization"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "CreativeWorkSeries",
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"ratingCount": "1",
"ratingValue": "5"
},
"name": "谷歌广告教程:广告类型与投放全流程"
}
] |
| main_content_hash | hash | "87e78f731780de1efc8b5fd30d9b2c49f651249f6e82187f2cd1369d561ff2f0" |
"c38b56c8ed8ce262203863b58c79754c262b0e2ad6f9f87e307c008d3c9208ae" |